How to drive sales on your mobile app

You have to do your data homework, you have to look under the hood of all those shiny, fancy marketing platforms, and you have to find channels that your competitors overlook. Those are just some of the many tips and ideas to increase sales in your retail app from Nico Winkelhaus, Director of Digital Marketing at PAYBACK, Germany’s leading loyalty program. (Little secret here: They see literally 5% of the entire nation’s trade. Crazy!) In this episode of Mobile Heroes Uncensored, hosts Peggy Anne Salz and John Koetsier talk with Nico about achieving sustained growth, learning from game apps and beat the nightmarish competitors. , and evolving through changes in consumer behavior due to Covid. In addition, we also discussed weaving service through web and mobile app channels, and Nico’s offbeat advice on why he should grow his app at the expense of other channels. Timestamps 0:00 Sustained growth in retail apps 1:05 Payback’s Nico Winkelhaus 4:15 From games to retail 6:45 What retail apps can learn from mobile gaming 8:45 The evolution of retail sales during Covid 12:05 The power of personalization offers 13:30 Do your data homework 15:50 Unattractive but effective marketing channels 18:15 Prioritize your app over other channels 20:02 Create relevant creative 22:10 Top 3 Tips for App Retailers

Source Link