Mobile application | Customer Engagement and Brand Equity

A mobile application (or mobile app) is a program designed to run on a mobile device, including a smartphone or tablet, to perform specific tasks. We have become accustomed to accessing web pages through a desktop ever since the use of the Internet began to increase. However, the portability of the internet has been a key factor in the popularization of mobile phones in the current decade. As a result, people tend to spend more time on apps than web pages on their mobile phones. Extended article: https://omegaconsulting.online/2021/09/27/mobile-application/
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